MEDIOAMBIENTE E INNOVACIÓN EN LA EMPRESA ESPAÑOLA: REDUCIENDO DISTANCIAS ENTRE LOS ACADEMICOS Y LA EMPRESA

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Jesus Valero-Gil
Sabina Scarpellini
Conchita Garcés-Ayerbe
Pilar Rivera-Torres

Resumen

Las últimas décadas han traído un aumento en el número de soluciones eco-innovadoras con distintos niveles de mejora medioambiental. Gracias a ellas, las empresas pueden mantener su posición competitiva mejorando su performance medioambiental. No obstante, la implantación de la eco-innovación entraña dificultades, por lo que el número de eco-innovaciones implantadas en la empresa española es todavía limitado. En este escenario, este trabajo proporciona una conceptualización de los procesos eco-innovadores para su adopción en empresas. Se analizan asimismo las barreras y los incentivos más relevantes, profundizando acerca de las capacidades específicas y los cambios de interés para los practitioners.

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Cómo citar
Valero-Gil, J., Scarpellini, S., Garcés-Ayerbe, C., & Rivera-Torres, P. (2017). MEDIOAMBIENTE E INNOVACIÓN EN LA EMPRESA ESPAÑOLA: REDUCIENDO DISTANCIAS ENTRE LOS ACADEMICOS Y LA EMPRESA. UCJC Business and Society Review (formerly Known As Universia Business Review), (54). https://doi.org/10.3232/UBR.2017.V14.N2.03
Sección
Producción, Innovación y Tecnología
Biografía del autor/a

Jesus Valero-Gil, Universidad de Zaragoza

Departamento de Dirección y Organización de EmpresasInstituto CIRCE

Sabina Scarpellini, Universidad de Zaragoza

Departamento de Contabilidad y FinanzasInstituto CIRCE

Conchita Garcés-Ayerbe, Universidad de Zaragoza

Departamento de Dirección y Organización de Empresas 

Pilar Rivera-Torres, Universidad de Zaragoza

Departamento de Marketing e Investigación de Mercados

Citas

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