TURISMO DEPORTIVO INTERNACIONAL-NACIONAL: APLICACIÓN AL PATROCINIO DEPORTIVO

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Cristina Aragonés-Jericó
Inés Küster-Boluda
Natalia Vila-López

Resumen

El objetivo del estudio es comparar a los turistas y residentes del país sede de un gran evento deportivo con los turistas procedentes de otras nacionalidades. Para ello, se parte de un modelo global de patrocinio deportivo basado en los modelos del comportamiento del turista y las teorías de patrocinio deportivo.Los resultados permiten concluir que existen diferencias significativas en algunas variables del modelo de patrocinio propuesto entre los turistas nacionales y extranjeros, como por ejemplo la experiencia con el evento, la motivación del turista deportivo y la identificación con el equipo o piloto.

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Cómo citar
Aragonés-Jericó, C., Küster-Boluda, I., & Vila-López, N. (1). TURISMO DEPORTIVO INTERNACIONAL-NACIONAL: APLICACIÓN AL PATROCINIO DEPORTIVO. UCJC Business and Society Review (formerly Known As Universia Business Review), (45). Recuperado a partir de https://journals.ucjc.edu/ubr/article/view/1171
Sección
Marketing

Citas

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