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ONLINE COMPULSIVE BUYING BEHAVIOR IN GEN Z IN INDONESIA: THE ROLE OF TRUST AND BRAND FAMILIARITY IN MEDIATING BRAND CREDIBILITY AND PRESTIGE
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Publicado:
2024-12-16
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Resumen
This study aims to explore the antecedents of compulsive buying patterns derived from a brand's emotional factors such as credibility, prestige, trust, and brand familiarity. This study also explores other possible roles of brand trust and familiarity that have not been touched upon in previous research. A total of 199 respondents were taken using purposive sampling, testing the relationship between variables using the PLS method. The results showed that compulsive buying patterns are influenced by brand credibility, prestige, trust, and familiarity. Moreover, brand trust and brand familiarity are able to mediate the relationship between brand credibility and prestige towards compulsive buying. The findings of this study can be a contribution for market players to strengthen product credibility and prestige to increase brand trust and familiarity which leads to compulsive purchases of the same brand.
Detalles del artículo
Sección
Marketing
Cómo citar
ONLINE COMPULSIVE BUYING BEHAVIOR IN GEN Z IN INDONESIA:: THE ROLE OF TRUST AND BRAND FAMILIARITY IN MEDIATING BRAND CREDIBILITY AND PRESTIGE. (2024). UCJC Business and Society Review (formerly Known As Universia Business Review), 21(83). https://doi.org/10.3232/UBR.2024.V21.N4.02
Referencias
Achtziger, A., Hubert, M., Kenning, P., Raab, G., & Reisch, L. (2015). Debt out of control: The links between self-control, compulsive buying, and real debts. Journal of Economic Psychology, 49, 141–149. https://doi.org/10.1016/j.joep.2015.04.003
Ahn, Y. J., Kim, I., & Hyun, S. S. (2015). Critical In-Flight and Ground-Service Factors Influencing Brand Prestige and Relationships Between Brand Prestige, Well-Being Perceptions, and Brand Loyalty: First-Class Passengers. Journal of Travel and Tourism Marketing, 32, S114–S138. https://doi.org/10.1080/10548408.2015.1008666
Akoglu, H. E., & Özbek, O. (2022). The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers. Asia Pacific Journal of Marketing and Logistics, 34(10), 2130–2148. https://doi.org/10.1108/APJML-05-2021-0333
Alex N, J., & Abraham, A. M. (2015). The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India. Vision, 19(1), 1–12. https://doi.org/10.1177/0972262914564040
Bloor, M., Sampson, H., Baker, S., Walters, D., Dahlgren, K., Wadsworth, E., & James, P. (2013). Room for Manoeuvre? Regulatory Compliance in the Global Shipping Industry. Social & Legal Studies, 22(2), 171–189. https://doi.org/10.1177/0964663912467814
Chinomona, R. (2013). The Influence of Brand Experience on Brand Satisfaction, Trust and Attachment in South Africa. International Business & Economics Research Journal (IBER), 12(10), 1303. https://doi.org/10.19030/iber.v12i10.8138
Choi, Y. G., Ok, C. M., & Hyun, S. S. (2017). Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty: An empirical analysis of coffeehouse brands. International Journal of Contemporary Hospitality Management, 29(4), 1185–1202. https://doi.org/10.1108/IJCHM-11-2014-0601
Cuong, D. T. (2020). The impact of brand credibility and perceived value on customer satisfaction and purchase intention at fashion market. Journal of Advanced Research in Dynamical and Control Systems, 12(3 Special Issue), 691–700. https://doi.org/10.5373/JARDCS/V12SP3/20201308
Das, G. (2015). Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands. Journal of Global Fashion Marketing, 6(3), 180–193. https://doi.org/10.1080/20932685.2015.1032316
Delgado-Ballester, E., Navarro, A., & Sicilia, M. (2012). Revitalising brands through communication messages: The role of brand familiarity. European Journal of Marketing, 46(1), 31–51. https://doi.org/10.1108/03090561211189220
Dwivedi, A., Nayeem, T., & Murshed, F. (2018). Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness. Journal of Retailing and Consumer Services, 44, 100–107. https://doi.org/10.1016/j.jretconser.2018.06.009
Erdoǧmuş, I., & Büdeyri-Turan, I. (2012). The role of personality congruence, perceived quality and prestige on ready-to-wear brand loyalty. Journal of Fashion Marketing and Management, 16(4), 399–417. https://doi.org/10.1108/13612021211265818
Gallart-Camahort, V., De la Oliva-Ramos, E., & Fernández-Durán, L. (2021). Luxury Brands: awareness and image and its influence on loyalty and engagement. Contextus – Revista Contemporânea de Economia e Gestão, 19, 305–315. https://doi.org/10.19094/contextus.2021.71415
Giovanis, A. N., & Athanasopoulou, P. (2018). Consumer-brand relationships and brand loyalty in technology-mediated services. Journal of Retailing and Consumer Services, 40, 287–294. https://doi.org/10.1016/j.jretconser.2017.03.003
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
He, H., Kukar-Kinney, M., & Ridgway, N. M. (2018). Compulsive buying in China: Measurement, prevalence, and online drivers. Journal of Business Research, 91, 28–39. https://doi.org/10.1016/j.jbusres.2018.05.023
Horváth, C., & Adıgüzel, F. (2018). Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets. Journal of Business Research, 86, 300–310. https://doi.org/10.1016/j.jbusres.2017.07.013
Hussein, R., & Hassan, S. (2018). Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity. Journal of International Consumer Marketing, 30(5), 288–303. https://doi.org/10.1080/08961530.2018.1455549
Hwang, J., & Han, H. (2016). A Model of Brand Prestige Formation in the Casino Industry. Journal of Travel and Tourism Marketing, 33(8), 1106–1123. https://doi.org/10.1080/10548408.2015.1084977
Jeng, S. P. (2016). The influences of airline brand credibility on consumer purchase intentions. Journal of Air Transport Management, 55, 1–8. https://doi.org/10.1016/j.jairtraman.2016.04.005
Jin, N. (Paul), Lee, S. (Shawn), & Jun, J. H. (2015). The role of brand credibility in predicting consumers’ behavioural intentions in luxury restaurants. Anatolia, 26(3), 384–396. https://doi.org/10.1080/13032917.2014.969284
Kawulur, A., Sumakul, G., & Pandowo, A. (2022). Purchase Intention of Second-Hand: A Case Study of Generation Z. SHS Web of Conferences, 149, 02026. https://doi.org/10.1051/shsconf/202214902026
Khan, M. M., & Razzaque, R. (2015). Measuring The Impact of Brand Positioning on Consumer Purchase Intention Across Different Products. Journal of Quality and Technology Management, 9.
Kia, F. T. (2016). Brand Credibility and Brand Prestige on Purchase Intention. The Social Science, 11(9), 2200–2205.
Kim, S., Ham, S., Moon, H., Chua, B. L., & Han, H. (2019). Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers. International Journal of Hospitality Management, 77, 169–177. https://doi.org/10.1016/j.ijhm.2018.06.026
Kukar-Kinney, M., Scheinbaum, A. C., & Schaefers, T. (2016). Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research, 69(2), 691–699. https://doi.org/10.1016/j.jbusres.2015.08.021
Liu, G. (2021). The Correlation Between Desire Thinking and Compulsive Buying. Advances in Economics, Business, and Management Research, 203, 1938–1942.
Liu, Y., Pu, B., Guan, Z., & Yang, Q. (2016). Online customer experience and its relationship to repurchase intention: An empirical case of online travel agencies in China. Asia Pacific Journal of Tourism Research, 21(10), 1085–1099. https://doi.org/10.1080/10941665.2015.1094495
Loureiro, S. M. C. (2017). Medical tourists’ emotional and cognitive response to credibility and Servicescape. Current Issues in Tourism, 20(15), 1633–1652. https://doi.org/10.1080/13683500.2015.1050363
Maraz, A., Griffiths, M. D., & Demetrovics, Z. (2016). The prevalence of compulsive buying: A meta-analysis. Addiction, 111(3), 408–419. https://doi.org/10.1111/add.13223
Mbango, P. (2018). Examining the effects of customer satisfaction on commitment and repurchase intentions of branded products. Cogent Social Sciences, 4(1), 1–17. https://doi.org/10.1080/23311886.2018.1521056
Molinillo, S., Japutra, A., & Ekinci, Y. (2022). Building brand credibility: The role of involvement, identification, reputation and attachment. Journal of Retailing and Consumer Services, 64. https://doi.org/10.1016/j.jretconser.2021.102819
Müller, A., Mitchell, J. E., & De Zwaan, M. (2015). Compulsive buying. American Journal on Addictions, 24(2), 132–137. https://doi.org/10.1111/ajad.12111
Mulyono, K. B., & Rusdarti. (2020). How psychological factors boost compulsive buying behavior in digital era: A case study of Indonesian students. International Journal of Social Economics, 47(3), 334–349. https://doi.org/10.1108/IJSE-10-2019-0652
Ngo, H. M., Liu, R., Moritaka, M., & Fukuda, S. (2020). Effects of industry-level factors, brand credibility and brand reputation on brand trust in safe food: evidence from the safe vegetable sector in Vietnam. British Food Journal, 122(9), 2993–3007. https://doi.org/10.1108/BFJ-03-2020-0167
Nyffenegger, B., Krohmer, H., Hoyer, W. D., & Malaer, L. (2015). Service Brand Relationship Quality: Hot or Cold? Journal of Service Research, 18(1), 90–106. https://doi.org/10.1177/1094670514547580
Pandowo, A. (2017). Creating brand commitment as an outcome of brand prestige, brand familiarity and brand Passion the Evidence of young Costumers in Franchise Restaurant. International Journal of Business Marketing and Management, 2(11), 20–27. www.ijbmm.com
Pandowo, A. (2019). Pengaruh prestise merek dan kepercayaan merek terhadap harga premium: Peran cinta merek sebagai variabel pemoderasi. Jurnal Manajemen Dan Keuangan, 8(2), 204–220. https://doi.org/10.33059/jmk.v8i2.1566
Pandowo, A., & Mamuaya, N. C. (2023). Consumer Inertia in Toiletries Products: Mediation Effects of Quality Perception on Brand Credibility, Brand Satisfaction, and Brand Commitment. Jurnal Ekonomi Bisnis Dan Kewirausahaan, 12(1), 59–76. https://doi.org/10.26418/jebik.v12i1.53432
Quintal, V., & Phau, I. (2013). Brand leaders and me-too alternatives: How do consumers choose? Marketing Intelligence and Planning, 31(4), 367–387. https://doi.org/10.1108/02634501311324852
Reitsamer, B. F., & Brunner-Sperdin, A. (2021). It’s all about the brand: place brand credibility, place attachment, and consumer loyalty. Journal of Brand Management, 28(3), 291–301. https://doi.org/10.1057/s41262-020-00229-z
Sarstedt, M., Hair, J. F., Ringle, C. M., Thiele, K., & Gudergan, S. (2016). Estimation issues with PLS and CBSEM: Where the bias lies. Journal of Business Research, 69, 3998–4010.
Sathya, J., Babu, M., Gayathri, J., Indhumathi, G., Abdul Samad, Z., & Anandhi, E. (2023). Compulsive Buying Behavior and Online Shopping Addiction of Women. Information Sciences Letters, 12(5), 1641–1650. https://doi.org/10.18576/isl/120512
Singh, R. P., & Banerjee, N. (2021). The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship: The mediating role of brand credibility on celebrity credibility. IIMB Management Review, 33(2), 119–132. https://doi.org/10.1016/j.iimb.2021.03.010
Song, H. J., Wang, J. H., & Han, H. (2019). Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops. International Journal of Hospitality Management, 79, 50–59. https://doi.org/10.1016/j.ijhm.2018.12.011
Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer-brand identification. International Journal of Research in Marketing, 29(4), 406–418. https://doi.org/10.1016/j.ijresmar.2012.06.001
Touzani, M., Fatma, S., & Meriem, L. M. (2015). Country-of-origin and emerging countries: Revisiting a complex relationship. Qualitative Market Research, 18(1), 48–68. https://doi.org/10.1108/QMR-04-2012-0019
Türkel, S., Uzunoğlu, E., Kaplan, M. D., & Vural, B. A. (2016). A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses. Corporate Social Responsibility and Environmental Management, 23(4), 228–242. https://doi.org/10.1002/csr.1373
Ushiama, S., Vingerhoeds, M. H., Kanemura, M., Kaneko, D., & De Wijk, R. A. (2021). Some insights into the development of food and brand familiarity: The case of soy sauce in the Netherlands. Food Research International, 142. https://doi.org/10.1016/j.foodres.2021.110200
Viddy, A., Rafiqoh, Kadang, T., & Angriani, F. (2018). The Effects of Brand Prestige and Brand Familiarity. Advances in Economics, Business, and Management Research, 75, 113–119. https://doi.org/10.2991/icmemm-18.2019.5
Walsh, G., Shiu, E., & Hassan, L. M. (2014). Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67(3), 260–267. https://doi.org/10.1016/j.jbusres.2013.05.012
Zhang, C., Brook, J. S., Leukefeld, C. G., De La Rosa, M., & Brook, D. W. (2017). Compulsive buying and quality of life: An estimate of the monetary cost of compulsive buying among adults in early midlife. Psychiatry Research, 252, 208–214. https://doi.org/10.1016/j.psychres.2017.03.007
Ahn, Y. J., Kim, I., & Hyun, S. S. (2015). Critical In-Flight and Ground-Service Factors Influencing Brand Prestige and Relationships Between Brand Prestige, Well-Being Perceptions, and Brand Loyalty: First-Class Passengers. Journal of Travel and Tourism Marketing, 32, S114–S138. https://doi.org/10.1080/10548408.2015.1008666
Akoglu, H. E., & Özbek, O. (2022). The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers. Asia Pacific Journal of Marketing and Logistics, 34(10), 2130–2148. https://doi.org/10.1108/APJML-05-2021-0333
Alex N, J., & Abraham, A. M. (2015). The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India. Vision, 19(1), 1–12. https://doi.org/10.1177/0972262914564040
Bloor, M., Sampson, H., Baker, S., Walters, D., Dahlgren, K., Wadsworth, E., & James, P. (2013). Room for Manoeuvre? Regulatory Compliance in the Global Shipping Industry. Social & Legal Studies, 22(2), 171–189. https://doi.org/10.1177/0964663912467814
Chinomona, R. (2013). The Influence of Brand Experience on Brand Satisfaction, Trust and Attachment in South Africa. International Business & Economics Research Journal (IBER), 12(10), 1303. https://doi.org/10.19030/iber.v12i10.8138
Choi, Y. G., Ok, C. M., & Hyun, S. S. (2017). Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty: An empirical analysis of coffeehouse brands. International Journal of Contemporary Hospitality Management, 29(4), 1185–1202. https://doi.org/10.1108/IJCHM-11-2014-0601
Cuong, D. T. (2020). The impact of brand credibility and perceived value on customer satisfaction and purchase intention at fashion market. Journal of Advanced Research in Dynamical and Control Systems, 12(3 Special Issue), 691–700. https://doi.org/10.5373/JARDCS/V12SP3/20201308
Das, G. (2015). Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands. Journal of Global Fashion Marketing, 6(3), 180–193. https://doi.org/10.1080/20932685.2015.1032316
Delgado-Ballester, E., Navarro, A., & Sicilia, M. (2012). Revitalising brands through communication messages: The role of brand familiarity. European Journal of Marketing, 46(1), 31–51. https://doi.org/10.1108/03090561211189220
Dwivedi, A., Nayeem, T., & Murshed, F. (2018). Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness. Journal of Retailing and Consumer Services, 44, 100–107. https://doi.org/10.1016/j.jretconser.2018.06.009
Erdoǧmuş, I., & Büdeyri-Turan, I. (2012). The role of personality congruence, perceived quality and prestige on ready-to-wear brand loyalty. Journal of Fashion Marketing and Management, 16(4), 399–417. https://doi.org/10.1108/13612021211265818
Gallart-Camahort, V., De la Oliva-Ramos, E., & Fernández-Durán, L. (2021). Luxury Brands: awareness and image and its influence on loyalty and engagement. Contextus – Revista Contemporânea de Economia e Gestão, 19, 305–315. https://doi.org/10.19094/contextus.2021.71415
Giovanis, A. N., & Athanasopoulou, P. (2018). Consumer-brand relationships and brand loyalty in technology-mediated services. Journal of Retailing and Consumer Services, 40, 287–294. https://doi.org/10.1016/j.jretconser.2017.03.003
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
He, H., Kukar-Kinney, M., & Ridgway, N. M. (2018). Compulsive buying in China: Measurement, prevalence, and online drivers. Journal of Business Research, 91, 28–39. https://doi.org/10.1016/j.jbusres.2018.05.023
Horváth, C., & Adıgüzel, F. (2018). Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets. Journal of Business Research, 86, 300–310. https://doi.org/10.1016/j.jbusres.2017.07.013
Hussein, R., & Hassan, S. (2018). Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity. Journal of International Consumer Marketing, 30(5), 288–303. https://doi.org/10.1080/08961530.2018.1455549
Hwang, J., & Han, H. (2016). A Model of Brand Prestige Formation in the Casino Industry. Journal of Travel and Tourism Marketing, 33(8), 1106–1123. https://doi.org/10.1080/10548408.2015.1084977
Jeng, S. P. (2016). The influences of airline brand credibility on consumer purchase intentions. Journal of Air Transport Management, 55, 1–8. https://doi.org/10.1016/j.jairtraman.2016.04.005
Jin, N. (Paul), Lee, S. (Shawn), & Jun, J. H. (2015). The role of brand credibility in predicting consumers’ behavioural intentions in luxury restaurants. Anatolia, 26(3), 384–396. https://doi.org/10.1080/13032917.2014.969284
Kawulur, A., Sumakul, G., & Pandowo, A. (2022). Purchase Intention of Second-Hand: A Case Study of Generation Z. SHS Web of Conferences, 149, 02026. https://doi.org/10.1051/shsconf/202214902026
Khan, M. M., & Razzaque, R. (2015). Measuring The Impact of Brand Positioning on Consumer Purchase Intention Across Different Products. Journal of Quality and Technology Management, 9.
Kia, F. T. (2016). Brand Credibility and Brand Prestige on Purchase Intention. The Social Science, 11(9), 2200–2205.
Kim, S., Ham, S., Moon, H., Chua, B. L., & Han, H. (2019). Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers. International Journal of Hospitality Management, 77, 169–177. https://doi.org/10.1016/j.ijhm.2018.06.026
Kukar-Kinney, M., Scheinbaum, A. C., & Schaefers, T. (2016). Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research, 69(2), 691–699. https://doi.org/10.1016/j.jbusres.2015.08.021
Liu, G. (2021). The Correlation Between Desire Thinking and Compulsive Buying. Advances in Economics, Business, and Management Research, 203, 1938–1942.
Liu, Y., Pu, B., Guan, Z., & Yang, Q. (2016). Online customer experience and its relationship to repurchase intention: An empirical case of online travel agencies in China. Asia Pacific Journal of Tourism Research, 21(10), 1085–1099. https://doi.org/10.1080/10941665.2015.1094495
Loureiro, S. M. C. (2017). Medical tourists’ emotional and cognitive response to credibility and Servicescape. Current Issues in Tourism, 20(15), 1633–1652. https://doi.org/10.1080/13683500.2015.1050363
Maraz, A., Griffiths, M. D., & Demetrovics, Z. (2016). The prevalence of compulsive buying: A meta-analysis. Addiction, 111(3), 408–419. https://doi.org/10.1111/add.13223
Mbango, P. (2018). Examining the effects of customer satisfaction on commitment and repurchase intentions of branded products. Cogent Social Sciences, 4(1), 1–17. https://doi.org/10.1080/23311886.2018.1521056
Molinillo, S., Japutra, A., & Ekinci, Y. (2022). Building brand credibility: The role of involvement, identification, reputation and attachment. Journal of Retailing and Consumer Services, 64. https://doi.org/10.1016/j.jretconser.2021.102819
Müller, A., Mitchell, J. E., & De Zwaan, M. (2015). Compulsive buying. American Journal on Addictions, 24(2), 132–137. https://doi.org/10.1111/ajad.12111
Mulyono, K. B., & Rusdarti. (2020). How psychological factors boost compulsive buying behavior in digital era: A case study of Indonesian students. International Journal of Social Economics, 47(3), 334–349. https://doi.org/10.1108/IJSE-10-2019-0652
Ngo, H. M., Liu, R., Moritaka, M., & Fukuda, S. (2020). Effects of industry-level factors, brand credibility and brand reputation on brand trust in safe food: evidence from the safe vegetable sector in Vietnam. British Food Journal, 122(9), 2993–3007. https://doi.org/10.1108/BFJ-03-2020-0167
Nyffenegger, B., Krohmer, H., Hoyer, W. D., & Malaer, L. (2015). Service Brand Relationship Quality: Hot or Cold? Journal of Service Research, 18(1), 90–106. https://doi.org/10.1177/1094670514547580
Pandowo, A. (2017). Creating brand commitment as an outcome of brand prestige, brand familiarity and brand Passion the Evidence of young Costumers in Franchise Restaurant. International Journal of Business Marketing and Management, 2(11), 20–27. www.ijbmm.com
Pandowo, A. (2019). Pengaruh prestise merek dan kepercayaan merek terhadap harga premium: Peran cinta merek sebagai variabel pemoderasi. Jurnal Manajemen Dan Keuangan, 8(2), 204–220. https://doi.org/10.33059/jmk.v8i2.1566
Pandowo, A., & Mamuaya, N. C. (2023). Consumer Inertia in Toiletries Products: Mediation Effects of Quality Perception on Brand Credibility, Brand Satisfaction, and Brand Commitment. Jurnal Ekonomi Bisnis Dan Kewirausahaan, 12(1), 59–76. https://doi.org/10.26418/jebik.v12i1.53432
Quintal, V., & Phau, I. (2013). Brand leaders and me-too alternatives: How do consumers choose? Marketing Intelligence and Planning, 31(4), 367–387. https://doi.org/10.1108/02634501311324852
Reitsamer, B. F., & Brunner-Sperdin, A. (2021). It’s all about the brand: place brand credibility, place attachment, and consumer loyalty. Journal of Brand Management, 28(3), 291–301. https://doi.org/10.1057/s41262-020-00229-z
Sarstedt, M., Hair, J. F., Ringle, C. M., Thiele, K., & Gudergan, S. (2016). Estimation issues with PLS and CBSEM: Where the bias lies. Journal of Business Research, 69, 3998–4010.
Sathya, J., Babu, M., Gayathri, J., Indhumathi, G., Abdul Samad, Z., & Anandhi, E. (2023). Compulsive Buying Behavior and Online Shopping Addiction of Women. Information Sciences Letters, 12(5), 1641–1650. https://doi.org/10.18576/isl/120512
Singh, R. P., & Banerjee, N. (2021). The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship: The mediating role of brand credibility on celebrity credibility. IIMB Management Review, 33(2), 119–132. https://doi.org/10.1016/j.iimb.2021.03.010
Song, H. J., Wang, J. H., & Han, H. (2019). Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops. International Journal of Hospitality Management, 79, 50–59. https://doi.org/10.1016/j.ijhm.2018.12.011
Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer-brand identification. International Journal of Research in Marketing, 29(4), 406–418. https://doi.org/10.1016/j.ijresmar.2012.06.001
Touzani, M., Fatma, S., & Meriem, L. M. (2015). Country-of-origin and emerging countries: Revisiting a complex relationship. Qualitative Market Research, 18(1), 48–68. https://doi.org/10.1108/QMR-04-2012-0019
Türkel, S., Uzunoğlu, E., Kaplan, M. D., & Vural, B. A. (2016). A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses. Corporate Social Responsibility and Environmental Management, 23(4), 228–242. https://doi.org/10.1002/csr.1373
Ushiama, S., Vingerhoeds, M. H., Kanemura, M., Kaneko, D., & De Wijk, R. A. (2021). Some insights into the development of food and brand familiarity: The case of soy sauce in the Netherlands. Food Research International, 142. https://doi.org/10.1016/j.foodres.2021.110200
Viddy, A., Rafiqoh, Kadang, T., & Angriani, F. (2018). The Effects of Brand Prestige and Brand Familiarity. Advances in Economics, Business, and Management Research, 75, 113–119. https://doi.org/10.2991/icmemm-18.2019.5
Walsh, G., Shiu, E., & Hassan, L. M. (2014). Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67(3), 260–267. https://doi.org/10.1016/j.jbusres.2013.05.012
Zhang, C., Brook, J. S., Leukefeld, C. G., De La Rosa, M., & Brook, D. W. (2017). Compulsive buying and quality of life: An estimate of the monetary cost of compulsive buying among adults in early midlife. Psychiatry Research, 252, 208–214. https://doi.org/10.1016/j.psychres.2017.03.007