A Technology Acceptance Model (TAM) towards use Intention of E-wallet Among Youth in Malaysia

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Publicado: 2024-01-05

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Qingqing YANG
Qiannan Normal University for Nationalities,China
Fangming SHI
Zhengzhou Tourism College, China

Resumen

Consumers are adopting digital payment using financial technology as a result of the development of e-wallet systems. A mobile device's e-wallet application enables users to download payment cards. The use of e-wallet apps as a substitute for traditional payment methods has recently become more popular among users. An E-wallet user doesn't have to carry cash or a credit card with them at all times. A more convenient way of purchasing is possible using this e-wallet. The Technology Acceptance Model (TAM) of E-wallet adoption among Malaysian youth is examined in this research along with the factors that influence them to use an e-wallet. This TAM serves as underpinning for the research framework. The SmartPLS-SEM approach is used to analyze the proposed research framework. The technology acceptance model consists of “perceived usefulness, perceived ease of use, and perceived security have positive and significant relationships with behavioral intention to use an e-wallet”. This outcome contributes to a deeper understanding of the value of utilizing an e-wallet for transactional reasons by the government and service providers in the digital market

Detalles del artículo

Número

Vol. 21 Núm. 80 (2024): Investigación y aplicaciones del comercio electrónico

Sección

Special Issue: Electronic Commerce Research and Applications

Biografía del autor/a

Qingqing YANG, Qiannan Normal University for Nationalities,China

Qingqing YANG, female, was born on Nov.18,1983, Doctor of Philosophy  in English language Education,  Doctor of  Philosophy in Management Candidate, University of the Cordilleras, Currently work in Qiannan Normal University for Nationalities as a research Instructor, Leshan Normal University as a Visit  Instructor, China Construction Oversea as a business translator, focus on business English, Construction and  E-commerce management, second language acquisition.

         Qingqing YANG, have published academic papers in several journals, including Applied Linguistics, Journal of International English Language Study, Journal of  Advanced Management Science. International Journal of Management and Education in Human Development. I also have published textbook University English Reading and Teaching  Study.

Fangming SHI, Zhengzhou Tourism College, China

Fangming SHI, male, was born on September 28,1978, Doctor of Philosophy in Management Candidate, Cavite State University. Currently work in Zhengzhou Tourism College, focus on E-commerce management and Strategy management.

Fangming SHI, have published academic papers in several journals, including Leadership Science, Time Report, Grand View

Cómo citar

A Technology Acceptance Model (TAM) towards use Intention of E-wallet Among Youth in Malaysia. (2024). UCJC Business and Society Review (formerly Known As Universia Business Review), 21(80). https://journals.ucjc.edu/ubr/article/view/4633

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