ESTRATEGIAS PARA PROGRAMAS DE VOLUNTARIADO CORPORATIVO

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Pablo Gómez Santos
José Luis Fernández Fernández

Resumen

El objetivo de esta investigación es estudiar cuáles son las estrategias para implementar programas de Voluntariado Corporativo de manera efectiva partiendo de las motivaciones que guían a los empleados a participar en este tipo de programas. El desconocimiento sobre cuáles son las políticas y estrategias más efectivas, puede estar detrás de las bajas cuotas de participación que tienen las empresas en sus programas de Voluntariado Corporativo. Realizamos un estudio empírico de carácter cualitativo en España para definir un modelo que incorpore estas políticas y ejes estratégicos, partiendo de las motivaciones y factores determinantes de la participación de los empleados en los programas de Voluntariado Corporativo

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Cómo citar
Gómez Santos, P., & Fernández Fernández, J. L. (2017). ESTRATEGIAS PARA PROGRAMAS DE VOLUNTARIADO CORPORATIVO. UCJC Business and Society Review (formerly Known As Universia Business Review), (55). https://doi.org/10.3232/UBR.2017.V14.N3.02
Sección
Gobierno de la Empresa, Etica y Política

Citas

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