La imagen corporativa de la banca comercial. Diferencias entre segmentos de consumidores. UCJC Business and Society Review (formerly known as Universia Business Review), [S. l.], v. 1, n. 21, 2014. Disponível em: https://journals.ucjc.edu/ubr/article/view/686. Acesso em: 24 oct. 2026.