Marketing directo: delimitación conceptual e influencia en el comportamiento de compra del consumidor. UCJC Business and Society Review (formerly known as Universia Business Review), [S. l.], v. 5, n. 20, 2014. Disponível em: https://journals.ucjc.edu/ubr/article/view/678. Acesso em: 12 oct. 2026.