ONLINE COMPULSIVE BUYING BEHAVIOR IN GEN Z IN INDONESIA:: THE ROLE OF TRUST AND BRAND FAMILIARITY IN MEDIATING BRAND CREDIBILITY AND PRESTIGE. UCJC Business and Society Review (formerly known as Universia Business Review), [S. l.], v. 21, n. 83, 2024. DOI: 10.3232/UBR.2024.V21.N4.02. Disponível em: https://journals.ucjc.edu/ubr/article/view/4720. Acesso em: 12 oct. 2026.