Boosting brand engagement and loyalty through gamified loyalty programmes. UCJC Business and Society Review (formerly known as Universia Business Review), [S. l.], v. 19, n. 75, 2023. DOI: 10.3232/UBR.2022.V19.N4.04. Disponível em: https://journals.ucjc.edu/ubr/article/view/4514. Acesso em: 7 oct. 2026.