Buil, I., Melero, I. y Montaner, T. (1) La estrategia de marketing con causa: Factores determinantes de su éxito, UCJC Business and Society Review (formerly known as Universia Business Review), 4(36). Disponible en: https://journals.ucjc.edu/ubr/article/view/865 (Accedido: 14junio2024).