Aproximación al concepto de engagement: Un estudio exploratorio en el sector de la telefonía móvil. UCJC Business and Society Review (formerly known as Universia Business Review), [S. l.], v. 1, n. 33, 2014. Disponível em: https://journals.ucjc.edu/ubr/article/view/832. Acesso em: 1 nov. 2026.