Innovación en modelos de negocio: La Base de la Pirámide como campo de experimentación. UCJC Business and Society Review (formerly known as Universia Business Review), [S. l.], v. 3, n. 18, 2014. Disponível em: https://journals.ucjc.edu/ubr/article/view/652. Acesso em: 14 oct. 2026.