Tipología de clientes del comercio minorista desde la perspectiva del Márketing relacional. UCJC Business and Society Review (formerly known as Universia Business Review), [S. l.], v. 1, n. 5, 2014. Disponível em: https://journals.ucjc.edu/ubr/article/view/521. Acesso em: 12 oct. 2026.