FACTORES DE ÉXITO DE CRM: UN ESTUDIO EXPLORATORIO EN EL SECTOR BANCARIO ESPAÑOL . UCJC Business and Society Review (formerly known as Universia Business Review), [S. l.], v. 3, n. 43, 2014. Disponível em: https://journals.ucjc.edu/ubr/article/view/915. Acesso em: 9 oct. 2026.