Special Issue: Electronic Commerce Research and Applications

The technological change that we experienced recently not only affected our daily lives, but it also started to affect business life and all areas related to economic activities directly. This change brought by technology also brought along new internet-based terms such as "new economy," "e-commerce, "information systems," "digital marketing," "FinTech accounting," "e-business, "e-state, etc. People and institutions change and economically develop themselves in order to increase their productivity and competitive power. Today, the backbone of the Internet is still growing rapidly on a regular basis, and the number of Internet users is rapidly increasing with regard to the dramatic changes that continue to happen within technology. The key element here is the term "adaptive," which includes the features of the Internet and expresses the open access to technical standards and changing opinions. By means of all these developments, the Internet’s area of usage is increasing worldwide day by day. The rapid increase in Internet usage carries shopping to different places. E-commerce provides increased visibility and sales by letting everyone that’s looking for your products online find you. Even when you’re targeting a niche audience, you’re guaranteed to expand beyond your shop’s physical area. And since shoppers don’t have to make it to your shop to browse your products, you’ll be gaining loyal customers across the country. Shoppers a hundred miles away will be browsing your products from the comfort of their own beds. This brings us to what, for most consumers, is the best part of e-commerce. Nowadays, the formula for business success is simple: drive innovation with information technology. So, the first thing start-ups in any industry try to figure out is how to make smart IT recruiting choices. Without the backbone of information technology, a business is not going to go far.

In this context, this special issue of Electronic Commerce Research and Applications aims to bring together multidisciplinary knowledge and value creation initiatives from a wide range of business disciplines to address recent e-commerce and applications. We welcome conceptual and scientific studies that address e-commerce in business, management, digital marketing, FinTech accounting, entrepreneurship, banking, government, and innovation within (but not limited to) the following parameters:


·  E-commerce and COVID 19

· Digital Business

· E- Business

· E-Marketing

· E-commerce strategies

· Data protection in E-commerce

· Mobile commerce applications, challenges, and opportunities.

· Artificial Intelligence and Machine Learning in digital marketing

· Conversational Marketing

· Video Marketing

· Search Engine Optimization

· Influencer marketing · Pay per Click Advertising

· Visual Search

· Social Media Management and Marketing

· Content Marketing and Digital Copywriting

· Model Marketing

· Email Marketing

· Smart Speakers and Voice Search

· Social Media Stories

· Social Commerce

· Micro-moments

· Omni-channel tracking

· Browser Push Notifications

· Augmented Reading (AR) and Immerse Technologies

· Geo-fencing

· User-Generated Content in digital marketing

· Progressive Web Apps (PWAs)

· Predictive Analytics in digital marketing

· Block chain Technology in digital marketing

· SERP Position Zero in digital marketing

· Quantum Computing in digital marketing

· FinTech Growth during COVID-19

· FinTech in business applications

· Entrepreneurship in business

· Innovation in business

· Financial Inclusion

· Business technology and digitalization

 All manuscripts should be submitted using the online submission system. It is important to select "Special Issue: Electronic Commerce Research and Applications" in "section". The link for submitting manuscript is: https://journals.ucjc.edu/ubr and the format guidelines can be found here: https://journals.ucjc.edu/ubr/about/submissions 

Guest Editors

Ahdi Hassan, Researcher, Global Institute for Research Education & Scholarship: Amsterdam, Netherlands.

Husam Rjoub, Professor, Administrative Sciences and Informatics, Palestine Polytechnic University.